Coaching for Wholly Living - A Multifaceted Project

BRANDING
LOGO DESIGN
WEBSITE DESIGN
SQUARESPACE COURSE DESIGN

This project was a holistic endeavour, encompassing branding, website design, and (coming soon!) course creation for Coaching for Wholly Living. Each stage built upon the last, resulting in a cohesive and impactful online presence that truly reflects their mission and values.

coachingforwhollyliving.com

1. Branding: Crafting a Visual Identity

Challenge: To create a brand that embodies the essence of holistic living, resonates with their target audience, and visually communicates their core values of transformation, positivity, and authenticity.effectively communicates the brand's message and resonates with their ideal client.

Solution: Through in-depth research, close collaboration with the Coaching for Wholly Living team, and a deep dive into their vision, I developed a comprehensive brand identity that included:

  • A unique and memorable logo

  • A vibrant and inspiring color palette

  • Carefully selected typography that reflects - their personality

  • Imagery that evokes a sense of growth and wellbeing

  • Comprehensive brand guidelines to ensure consistency across all platforms.

Result: A cohesive and compelling visual identity that effectively communicates the brand's message and resonates with their ideal client.

2. Website Design: Building an Online Home

Challenge:

To translate the newly established brand identity into a user-friendly and engaging website that serves as a hub for their coaching services and resources.

Solution:

I designed and developed a website that is:

  • Visually appealing and aligned with the brand aesthetics

  • Easy to navigate and provides a seamless user experience

  • Optimized for mobile devices

  • Built with SEO best practices in mind to increase online visibility

  • Features clear calls to action to encourage engagement

Result:

A website that effectively showcases Coaching for Wholly Living's services, resources, and brand personality, while providing a positive and informative experience for visitors.

3. Course Creation: Coming Soon!

This project is still in development. Stay tuned for details about how we're creating engaging and impactful online courses to further support Coaching for Wholly Living's mission.